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How to set-up your Company Vision (V/TO)
Derek Weaver avatar
Written by Derek Weaver
Updated today

The Company Vision or Vision/Traction Organizer (V/TO) is your organization's northstar. It serves as the blueprint for what your organization is, what it stands for, who it serves, and defines it's top-line goals for the next decade

Your Company Vision consists of the following parts:

  • Core Values - Who your company is

  • Focus - Your purpose or mission

  • Grand vision - Where is your company going? Dream big!

  • Strategy - Who is your target market, what makes you unique, what is your guarantee, and what is your proven process

  • 3 Year Goals - Where are you going in the medium term

  • 1 Year Goals - Where are you going in the short term

  • SWOT - What are your strengths, weaknesses, opportunities, and threats

Taken together, your Company Vision aligns everyone under a shared vision for where you are headed, why you are heading there, and how you plan to get there

To access your Company Vision click on the Company tab from anywhere within Strety


How to edit Identity

From the Identity tab, click edit on any section to add/edit Core Values, Focus, 10 Year Target, Strategy, and/or 3yr Vision

You can customise the name(s) of each section from the edit options, too!


How to edit Direction

From the Direction tab, click edit on any section to add/edit 1yr Vision and/or Quarterly Visions

NOTE: Issues List pulls from Leadership's Long Term Issues. By default, only Leadership team members can view these from the VTO. You can toggle them on from the VTO settings if you want them visible to the whole org

For your 3y & 1yr Vision, enter the target date that aligns to when you originally set the goals. Add your Revenue & Profit targets as well as any other key metrics you're tracking along with any Annual Goals that that will help you get there

Note: You can (and should) have different goals for your 3yr and 1yr targets

Tying Annual Goals to Company & Team Rocks

Annual Goals are typically broken down into smaller Rocks that are tracked and managed at the team level. We recommend linking Rocks to Annual Goals so everyone can stay informed on the progress of Rocks that are contributing to your organization's highest priorities

To link Contributing Rocks, open the Annual Goal and select your Rocks from the right pane

For a report of all Annual Goals and their Contributing Rocks, check out the Annual Growth Plan Report

Archiving Annual Goals

When you're ready to add new Annual Goals for the upcoming year, archive any completed or missed goals from the current year. Strety will maintain the linkage between any archived Annual Goal and their contributing Rocks


How to add/edit your SWOT

From the SWOT tab, click edit on any of the sections


How to Restrict access to your Company Vision

By default, your Company Vision is visible to your entire organization. If you'd like to restrict any or all of the sections to only leadership we give you that option. Click on the 3-dot edit menu from anywhere within the Company Vision and toggle to your specs


How to Add a Team-Specific Vision

For teams that may operate more independently or differently than the rest of your organization, they can create their own custom Vision separate from the organizational VTO.

To enable team-level Vision, click Setup Tools from your Space's 3-dot menu:

Toggle on the Vision option

Click the newly added Vision tab to begin adding/editing your team-specific Vision

...And when it's time for your team to run it's Annual Planning Agenda with Strety, your team-specific Vision, Direction, & SWOT will be front & center!


Changing the space for Company Vision

Your account's Company Vision is tied to the Leadership team space by default.

What does that mean? It means that all Leadership team members can view the Company Vision within the team space and it also enables the Company Vision to be viewed (& edited) within any Leadership agenda where the Vision has been added

Leadership team space with Company Vision:

Leadership space agenda with Vision tool enabled

If you prefer to link your Company Vision to another team space in your account, you make the change from Organization settings in Adminland

We recommend linking the Company Vision to whichever team is most directly tied to Quarterly & Annual Planning Agendas and/or whichever sets Annual Goals; they're usually one in the same


How to Customize your VTO layout

By default, the layout of your Company Vision is EOS pure, meaning it's laid-out according to EOS best practices. If you'd like to change the layout of your Vision, including but not limited to, adding new blocks, resizing the blocks, changing the section for each block, you can do so via our Custom Vision option

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